Studied at Central St Martin’s. Designed jewellery for Henri Bendel NY & LA, The BBC (TV drama), Estee Lauder (to launch a new make up range) Harvey Nichols, Liberty and Harrods.
Worked on rebranding luxury labels including Smythson, Penhaligons and Dunhill. Moved into advertising (Euro RSCG, DDB, JWT, Grey etc), specialising in beauty and fragrance with a fashion twist. Lucky enough to work with some of the best photographers and directors in the business as Creative Director on some of the most challenging brands – including Unilever, Johnson & Johnson, Coty / Coty Prestige and P&G / P&G Prestige.
Loves writing ideas, then dressing them up. Obsessed with design, typography, film, words, turning nothing into something, switching perspectives, looking for fresh crumbs in a stale loaf.